Join us for a conversation with two trailblazers in women’s sports as they pull back the curtain on how they work with women’s sports media. The Director of Marketing for Gotham FC, Paige Bright, and the Video Producer for the Women’s Super League, Carys Newton-Williams, will discuss how they harness the power of digital storytelling to meet passionate, engaged fan communities where they are - and how those communities are shaping the content as well. Our guests will share the differences in women’s sports in the US vs. the UK, as well as what it’s like to be a woman in the industry in each country. Whether you’re a sports fan, marketing professional, or someone interested in how culture shifts happen in real time, this conversation will offer fresh insights into storytelling, community-building, and changing the game.
“Throughlines” is a virtual conversation series that taps into the Telly’s unique position as a connector across industry verticals to explore trending topics, synthesize insight, and reflect back learning that our whole community has a stake in. Topics have included Fandoms in Sports & Fashion, The New Economy of Video, Innovative News Formats, and AI’s Impact on Archives.
Paige (Northup) Bright is the Director of Marketing at Gotham Football Club, New Jersey and New York’s professional women’s soccer team. Paige oversees the organic marketing efforts, paid growth channels, and brand functions of the club.
Before joining Gotham FC, Paige spent time in mid-to-late-stage tech start-ups in New York City, always focused on marketing, demand generation, and revenue growth. She has experience in e-commerce, fashion, healthcare, and fintech from her time at Rent the Runway, Truveris, and CommonBond.
Paige began her career with Teach for America, where she taught middle school mathematics in Baltimore, Maryland.
Carys is a Video Producer with extensive experience across multi-sport productions. Past works include content for FIFA, the All Blacks and the ICC and she’s currently with WSL Football where she oversees their video output. With a passion for feature content and digital storytelling, Carys loves working closely with athletes and sports brands to ensure their stories are handled with consideration and empathy. In addition to her role at WSL Football Carys has been selected as one of the TV Foundation’s Visionaries for 2025 and works to help remove barriers for women wanting to pursue careers in sport.
Amanda Needham is the Managing Director of the Telly Awards, a 47-year-old global award program honoring excellence in video and TV across all screens. She has directed international documentaries for Al Jazeera, produced commercial campaigns for Philips, and advised on feature films headed to Sundance. A Fulbright scholar who has lectured internationally on the political roots of remix video, she holds a B.A. in History from Yale and an M.S. in Multimedia Journalism from the U. of Oregon.
The Telly Awards annually showcases the best work created for television and across video, across all screens. Receiving over 13,000 entries from all 50 states and 5 continents, Telly Award winners hail from the most respected advertising agencies, television stations, production companies and publishers from around the world. The Telly Awards recognizes work that has been created on the behalf of a client, for a specific brand and/or company, or self-directed as a creative endeavor.
Enter by the Early Entry Deadline on Dec 12th, 2025 at tellyawards.com
